Thursday, February 02, 2006

Lovemarks...

"Think outside the box" is a cliche most heard by designers, writers, architects, entrepreneurs, marketers and all other personas involved in the creation of new ideas or of re-inventing of the old. Every once in a while your ideas dry up and you find yourself looking at a blank slate. You reach out in different directions, looking under rocks, in an old musty corner, behind our pile of papers, underwater; looking for something different, something out of the ordinary to light the spark...last year, i went through this phase - it lasted a really long time. my bookshelf grew, i sipped on the most extreme types of chai, i rearranged my furniture a zillion times, i thought it was the lack of feng shui in my life, you name it, i tried it...it didn't work..

Then one day, my typical day, chai in one hand, morning paper in the other, i was hit with the simple realization that i was looking in the wrong places...the spark that i was trying to hard to find was already burning inside myself. i just had to discover how i was going to use my spark to light my creativity candle...and with each discovery came a different idea..and it was in the process of lighting my creativity candle that re-invented the old and shaped the new... it was about 'looking inside the box', the box called you, that is sometimes the most inspiring, the most creative and the most fun...

when you buy a really good book, watch an inspiring movie, buy flowers, handbags, shoes, how you share your excitement with someone. you go on about how they look, feel, taste, inspire you....isn't that the making of really good idea? we tend to overlook this mini-bits of inspirations that are a part of our every day.

if you love something, it'll leave a mark in your life and it can help you leave you mark with your latest project. happy lovemarking everyone!

2 comments:

Kat said...

Thats so true, to find the bigger meaning, we tend to overlook the little things that make up the bigger picture!

Fatima Madraswala said...

u know i was just thinking about somthing similar while cleaning my room :)